Many of you may have already read about the history of Valley Electronics on our website. However, what you may not know is that Valley Electronics is a small, family owned and operated company.
Valley Electronics LLC is actually owned by the Natalie Rechberg, daughter of the gentleman who owns VE Valley Electronics Gmbh, the manufacturer of the Lady-Comp family of fertility computers. While Natalie knew that some day she would come to work for the company, she also knew that she wanted to bring something more than just “being the owner’s daughter.” With this in mind she set of to earn her degrees in International Communication and Business. Still not satisfied, she continued on to complete her master’s degree in Marketing.
Once her schooling was complete, Natalie went to work for the Swiss distributor, Valley Electronics AG. She started with customer service and shipping and over the course of 6 years worked her way up to becoming the manager of international distribution and then finally, CEO. During this time, she noticed a growing interest in the Lady-Comp from within the United States, coinciding with women’s growing concern with what they put into their bodies. It was at this time that she contacted her childhood friend in the United States with an idea.
But first a little history about this friendship… Natalie and Jessie spent 3 weeks of every summer with each other since before they can remember. Some of their fondest memories are playing in the pool, water skiing, and going to the beach together. Keep in mind, both girls were so young and neither spoke the other’s language. Such is the language of children and play, words didn’t really matter, they learned how to point to an object and ask the other what it was called in her language and that was all they needed. As the girls grew up, and thankfully for Jessie, Natalie learned to speak English fluently. Although they saw each other only briefly each year, and some years not at all, their friendship remained strong and true.
In August of 2000, during the Rechberg’s annual visit to their summer home, Jessie took them to the barn where she was working. After watching her working with the horses, Dr. Rechberg, Natalie’s father, asked if she would be interested in coming to their home in Germany to train their horses. A year later Jessie graduated with her Bachelors degree in Biology and training certification and returned to Germany with the Rechberg’s to live in their home while training horses for the next four months. During this time, her boyfriend came for a visit and proposed to her at the top of a mountain overlooking the family home. Although the family invited her to stay, two months later, Jessie returned to the US to plan her wedding and begin the next stage of her life. And, yes, her wedding was scheduled to coincide with the Rechberg’s annual visit! (Jessie’s second child is even named after her childhood friend)
In August 2010, during her visit to her family’s summer home, Natalie met up with Jessie to catch up on their lives. Jessie explained that she was applying to return to Veterinary school, but was concerned with how to attend school with a young child at home and having to move because there were no schools close by. Natalie explained the growth of interest in the Lady-Comp and how she was thinking of moving to the United States to open a local office and expand into the US market. By then end of the day they each bid the other good luck with her endeavors and parted ways for what they thought would be the next year. However, the more Natalie thought about the US market, the more she thought a local office was needed. In September, Natalie called Jessie with her idea…starting the US office together. In October 2010, Valley Electronics LLC was born with Natalie as the owner and Jessie the office manager.
Over the next three years, the LLC experienced rapid growth and acceptance, earning a reputation for quick service and excellent customer support. Natalie and Jessie speak often about the growth and future of the company. It has been decided that while the growth in sales will require internal growth as well, it is extremely important that the company maintain that “family feel.” For example, your phone calls will never be transferred to a call center that can simply answer questions based off a pre-written script. Instead, each call will be met with personal support, and quite likely answered by the same person you spoke with 2 weeks ago. With just a second or two to refresh their memory, they will be able to remember their previous conversation with you and offer you the personal support and solutions that very few other companies can offer.